Zdravá noha
Landing page for an online program
Open the site
The brief
A seven-day online foot care program needed a single page to sell it. The visitor arrives because their feet hurt, and leaves either with the program for 490 CZK or with nothing. There is no other path through the page, and there is not meant to be one.
That leaves one measure of success: whether the text carries a reader from the first paragraph to the price without ever losing the reason to keep going.
The solution
The page is built as an argument, not as a feature list.
It opens with something the reader already knows from their own body — feet that feel heavy and tired. Then it takes on why the usual fixes do not hold: a massage helps for one evening, insoles work around the problem, and random exercises off the internet have no order and no progression. Only after that objection does the program itself arrive, laid out day by day so the logic is visible: relief for the soles, toe mobility, releasing the ankles and calves, waking up the arch, balance, strengthening.
The format is repeated in several places, because it is the main reason people back away from programs like this. One video a day, ten to fifteen minutes, at home, no equipment. Nothing to buy, and nothing to be on time for.
Trust rests on names. Simona guides the program, the physiotherapist David Kudláček is its professional guarantor, and a graduate, Markéta, sits between the program and the price. The price comes last, with unlimited access — by which point the reader knows what they are paying for.
My role
The site delivered from design to deployment: page structure, front end in Next.js, running on Vercel. Most of the work was sequence and rhythm — when the objection comes, when the proof comes, when the price comes, and how long each block may be so the page can be scrolled through on a phone without fatigue.
The outcome
A live sales page that carries the entire sale of the program.
As a piece of craft, the interesting part is what is not on it. An honest conversion page is mostly the result of not adding anything.